STRATEGIC OPPORTUNITY AND ADVANTAGE
If you
want to take advantage of new opportunities in markets, develop new products,
and create new services, chances are quite high you will need to make
substantial investments in IT to realize these new business opportunities. If
you want to achieve a strategic advantage over your rivals, to differentiate
yourself from your competitors, IT is one avenue for achieving such advantages
along with changes in business practices and management. We talk more about IT
contributions to competitive strategy in Chapter 3. These advantages might not
last forever, but then again most strategic advantages throughout history are
short-lived. However, a string of short-lived competitive advantages is a
foundation for long-term advantages in business, just as is true of any athletic
sport or race.
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